As interest in foldable smartphones continue to rise – Australians are asking the same question: which foldable is right for me?

With a legacy of foldables leadership and eight generations of innovation, Samsung’s latest Galaxy Z series is the most complete foldables line up yet. Built upon years of real-world consumer insights and refinement, Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8 all offer distinct experiences, designed for every kind of unique Australian lifestyle. Whether you’re looking for a productivity workhorse, an entertainment hub or a pocket powerhouse – Samsung is giving Australians the power of choice.

“As foldables continue to move into the mainstream, we’re seeing Australians adopt them for different reasons,” said Nathan Rigger, Head of Product, Mobile eXperience, at Samsung Electronics Australia. “For some, it’s about getting more done on the go, others want a device that they can watch a whole movie on, while others are just looking for a reliable, pocket-friendly device. That’s why we’ve built our most complete foldable lineup yet – to give Australians the freedom to choose the foldable experience that best fits their lifestyle.”

For the Productivity Power User: Galaxy Z Fold8 Ultra

Now in its eighth generation, Galaxy Z Fold8 Ultra is made for those who demand uncompromising performance and productivity. As Samsung’s slimmest and brightest Fold yet, it brings flagship capabilities to a foldable design. Underpinned by the next evolution of agentic AI, the Galaxy Z Fold8 Ultra is designed to help Australians work smarter, create more and achieve more on the go.

Galaxy Z Fold8 Ultra has been engineered to keep pace with increasingly busy lifestyles. Its expansive 8-inch display, long lasting battery life and flagship-level performance make it ideal for managing multiple workflows, editing content or staying on top of a packed schedule. Whether for work, creativity or everyday productivity, Galaxy Z Fold8 Ultra delivers an ultra-level performance that has been redefined for foldables.

For the Content Lover: Galaxy Z Fold8

For those who spend their downtime streaming, reading, browsing or gaming, Galaxy Z Fold8 introduces a new foldable experience designed around immersive content consumption and interaction.

At just 201g, the Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold yet, combining portability with powerful performance. Whether folded or unfolded, the unique display ratios are designed around the way Australians naturally engage with content – providing a large display for entertainment and content while still being ultra-portable and lightweight. \

Whether watching your favourite series, cozying up with a book, scrolling social media or even gaming, the Galaxy Z Fold8 makes it easier than ever to get the most out of the content, stories and ideas that matter to you. With its passport-inspired form factor designed to seamlessly transition between quick interactions and deeper immersion, it’s a foldable built for those who love to discover, explore and be entertained.

For Life on the Go: Galaxy Z Flip8

Samsung’s slimmest and lightest Flip device yet, brings together style, convenience and performance in a compact foldable design.

The new FlexWindow puts apps, insights and actions directly on the cover screen, helping Australians access the information and tools they need in fewer steps. Combined with Samsung’s signature FlexCam experience, the Galaxy Z Flip8 makes it easy to capture life’s most dynamic moments, stay connected and get things done from almost any angle.

Designed for users who want a smartphone that fits seamlessly into their lifestyle, Galaxy Z Flip8 combines portability, flexibility and everyday convenience in a premium foldable experience.

A Foldable for Everyone

Samsung is putting the power of choice in the hands of Australians with its most complete foldable lineup yet, offering a range of devices designed for different lifestyles, interests and priorities.

As foldables move into the mainstream, Samsung’s Galaxy Z series means Australians no longer need to ask whether a foldable is right for them. Instead, they can choose from a range of foldable experiences designed around their individual needs and priorities

For more information about the latest Galaxy Z series, please visit: Samsung Australia Newsroom or Samsung.com.au