Media Release:
As Tokyo Game Show 2026 rapidly approaches, I am reminded that it isn’t all about games, but there will be displays of technology that assist game development and implementation. Lionbridge offer a solution to help international games reach their potential.
As global release schedules get tighter and international audiences demand day-one launches, game localisation remains one of the most critical stages in modern development. Addressing this challenge, Lionbridge Games has announced it will be exhibiting at Tokyo Game Show 2026, putting its AI-driven localisation platform, Lionbridge Samurai™, front and centre.
Taking place from September 17–18 at the Makuhari Messe Convention Centre in Chiba City, Japan, TGS 2026 will see Lionbridge Games showcasing how its end-to-end services help developers and publishers scale globally without compromising narrative nuance, IP security, or player immersion.
Bridging AI Efficiency and Human Expertise
At the heart of Lionbridge’s presence this year is Lionbridge Samurai™, an AI-powered translation and multimedia localisation solution built to empower human linguists rather than replace them. By putting creative linguists interactively in control of large language models (LLMs), the platform allows teams to dynamically guide and refine context-aware translations at the point of creation.
Whether handling complex dialogue, complex UI menus, patch notes, item databases, or minigame titles, Lionbridge reports that Samurai delivers:
- TEP-Grade Quality: Translation, Editing, and Proofreading standards maintained across diverse content types.
- ~30% Cost Reductions: Significant budget savings compared to traditional end-to-end workflows.
- Faster Turnarounds: Accelerated localised releases, even when dealing with massive, lore-heavy narrative titles.
The technology recently earned major industry recognition, taking home the award for “Best Overall Use of AI in Gaming” at the 2026 AI Breakthrough Awards.
“Players expect every version of a game to feel like it was made just for them, no matter where they live,” said Tugdual Delisle, Managing Director of Lionbridge Games. “With Samurai, we’re giving studios a powerful way to scale globally with AI-driven efficiency and human-grade quality so they can launch faster while delivering the experiences players love.”
Comprehensive Workflows and IP Security
Beyond written translation, Samurai expands into AI-enabled multimedia and audio localisation services, streamlining complex multilingual video and voice assets. Lionbridge also emphasises security and ethics in its platform design, backing Samurai with strict IP protections and transparent AI safety standards to safeguard confidential game assets prior to launch.
Alongside its core AI platform, Lionbridge Games will demonstrate its full suite of lifecycle support services for developers:
- Culturally Nuanced Localisation: Adaptations designed to preserve gameplay tone, humour, and narrative intent across different languages and regions.
- Voice Over & Audio Production: End-to-end voice acting management utilizing localized talent aligned with a game’s creative vision.
- Linguistic Quality Assurance (LQA): Hands-on validation by native regional testers to verify in-game text, UI context, and audio consistency across all platforms.
Catch Them at the Show
For developers, publishers, and industry attendees heading to Makuhari Messe for the B2B days of Tokyo Game Show, the Lionbridge Games team will be set up at Booth 10-W03 in Hall 10 on September 17–18. Live demos of Lionbridge Samurai™ and meeting bookings can be arranged in advance via games.lionbridge.com.
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