Media Release:
Cricut, the creative technology company empowering consumers to create professional-looking customised and personalised projects, and Emma Memma, the beloved Australian children’s entertainer and Cricut Contributing Artist (CAP), have partnered to launch a brand-new set of licensed images in Cricut Design Space, with all proceeds going towards Deaf education.
Inspired by Emma Memma’s Jungle Picnic Tour and recently released lift-the-flap book, Hide and Seek!, the new collection introduces Cricut members to a suite of image assets from her whimsical Jungle Picnic world. The image set features fan-favourite characters including Emma Memma, Elvin Melvin, BB Butterfly and Waffles the Wombat, alongside playful picnic-inspired illustrations, from ants, to sandwiches, birds and baguettes. The image sets offer inspiration for upcoming Book Week costumes, birthday decorations, games, custom decor and classroom decorations. This latest image collection marks the next chapter in Emma Memma and Cricut’s partnership. The Emma Memma image collection is now live. Cricut members can celebrate their favourite Emma Memma characters, create their own Jungle Picnic inspired projects, and support a meaningful cause.
Emma Memma, alongside her co-performer Elvin Melvin (played by Deaf performer, Elvin Lam) have long championed the visibility and celebration of Australian Sign Language (Auslan) through their work, and this latest image collection builds on that mission. All proceeds from the brand-new image collection will be donated to Deaf Connect Leonie Jackson Memorial Fund, a not-for-profit committed to ensuring access to quality bilingual education for all Deaf children, regardless of their language preferences. This means every time a Cricut member makes a design with an Emma Memma Jungle Picnic image, proceeds go to The Leonie Jackson Memorial Fund for bilingual education.
Through this partnership, the Emma Memma and Cricut teams are championing inclusivity while raising broader awareness of the importance of accessible bilingual education resources.
“Cricut is a creative platform dedicated to empowering everyone to make. We strive to provide our members with inclusive, diverse, and locally relevant designs so that everyone who creates with Cricut feels welcomed, represented, and inspired. Our community loves creating meaningful, personalised projects to celebrate life’s special moments – from birthdays and concerts to seasonal events like Book Week. Partnering with Emma Memma to bring her Jungle Picnic designs to Cricut Design Space through our Contributing Artist Program is a wonderful example of our commitment to fostering creativity, community, and connection. We’re thrilled to collaborate with Emma on this collection and look forward to bringing many more inspiring creative projects to our community together in the future,” said Nicola Dow-Smith, ANZ Regional Director at Cricut.
The Cricut Contributing Artist Program (CAP) allows designers to sell their images to the Cricut community, with more than eight million members worldwide. The program was first developed to welcome artists from around the world to apply and contribute original artwork to the ever-growing Cricut library, to ensure there are ample designs that reflect the growing diversity of members, languages, occasions, seasons, and reasons! Artwork from CAP artists is available to all Cricut Access subscribers at no added cost. All other Cricut members can purchase their artwork a la carte. Emma Memma is the first global CAP artist to donate all earnings directly to a not-for-profit.
Deaf Connect is the largest whole-of-life service provider for Deaf, Deafblind and hard of hearing Australians, launched Leonie Jackson Memorial Fund in 2021 and is Deaf Connect’s commitment to projects that will ensure access to quality bilingual education for all Deaf children, regardless of their language preferences. It was established in memory of tireless and dedicated Deaf education advocate, Leonie Jackson, to provide funding support for projects which reflect Leonie’s ideals and build on her legacy. The Leonie Jackson Memorial Fund (LJMF) support projects that promote bilingual Deaf education for children.
Recent Comments