Media Release:
Gaming has quietly become part of how Aussie families are spending time together – but when the controllers come out, kids are having more fun than mum and dad.
According to Logitech G research surveying 822 Australian parents between 18 to 45, over half played video games with their children, spending an average of 2.5 hours a week at the console or keyboard. Half (51%) said their kids “really enjoy” playing alongside their mum or dad, with 85% enjoying it at least somewhat.
Parents proved a slightly tougher crowd, with 79% at least somewhat enjoying gaming with their kids and 40% saying they “really enjoy” it. The findings suggest that for many mums and dads, picking up a controller is as much about spending quality time with their kids as it is about hunting for a new personal best.
“Most parents know the feeling of being handed a controller and being told to keep up,” says Dan Hall, Senior Category Manager at Logitech G ANZ. “It might not be a game they’ve played before, or they could be dusting off the cobwebs from gaming sessions and console generations long past, but it doesn’t really matter.
“What matters is that kids will remember their mum and dad sat down and put in the effort. That’s what’s key here – parents might not be able to match their children’s passion for the latest games, but they’re still meeting them where they are. Kids are clearly getting something from their parents joining the fun, and gaming is the conduit that brings the generations together.”
With over 17 million Australians playing video games, gaming has long since moved from a niche hobby to a phenomenon as culturally relevant as sport. The research also suggested that parents who game with their children at least once a week typically report higher overall hours of quality time together. For Hall, these findings show that picking up a controller offers parents another avenue to build lasting memories with their kids.
“Today’s parents grew up as gamers, and this familiarity with consoles and computers is providing another place to interact,” he concludes. “Chasing a high score or defeating a boss together is as much a bonding experience as kicking a football around or reading a bedtime story.
“Gaming can often be seen as replacing in-person connection, but as this research shows, it’s actually supplementing it. It allows the family to connect more frequently than they otherwise would, and for that, gaming should be celebrated.”
For more information on the Logitech G range, visit the Logitech G ANZ website.
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