Media Release:

For the first time, more than 100 of the world’s biggest digital creators – with a combined reach exceeding half a billion – will descend on Melbourne for one event: iSTREAM, launching January 2027.

Today marks the launch of iSTREAM – a major new family-friendly live creator event bringing the world’s biggest creators and their audiences together at the Melbourne Convention and Exhibition Centre (MCEC) on 23-24 January 2027.

The inaugural event will give fans access like never before to the creators they love, with high-octane experiences, panels, meet-and-greets that turn fan dreams into real memories, interactive challenges, live podcast studio recordings, live gameplay, performances, activations and immersive experiences. From a 4 vs 4 gaming arena and interactive expo floor to the Gorilla Tag interactive game, fans won’t simply be watching from the sidelines; they will be an integral part of the show.

As Australia’s largest major creator convention, iSTREAM will feature some of the biggest names in digital culture, including creators from Australia, the US and UK. The lineup spans food and lifestyle (Jordan Howlett), investigative reporting (Reckless Ben), fitness (Chloe Ting), cyber security (Scammer Payback, Trilogy Media), politics and current affairs (Hasan Piker, Abbie Chatfield), true crime (Gary Jubelin, I Catch Killers, Boze) and gaming (TommyInnit, LazarBeam, Lachlan,) – showcasing the breadth of creator culture in one Melbourne event.

WHERE CREATORS COME TO LIFE

The internet is coming to life in Melbourne.

iSTREAM brings the personalities audiences follow and the communities they’re a part of online into real life. 100+ creators. One room. You’re part of it.

Set to be the biggest creator event in the Southern Hemisphere, iSTREAM gives audiences the chance to meet the people they follow and experience what they love about the online world beyond the screen.

MEET THE iSTREAM CREATOR LINE-UP

The first creators announced today span gaming, food, lifestyle, true crime, investigations and more – bringing some of the world’s biggest creator communities to Melbourne.

TommyInnit | Pokimane | Jordan Howlett | Chloe Ting | Lazarbeam | Lachlan | Abbie Chatfield | Reckless Ben | Scammer Payback | JoshDub (The Boys) | Mully (The Boys) | Boze | Watcher | Kayla Jade | Hasan Piker | Andrea & Alexandria Botez | Vindooly | Sweet Anita | TUV | Gary Jubelin – I Catch Killers Podcast | Josh Neille | Trilogy Media | SixteenLeo | Audity | Adam Savage | Aliythia | Atozy | Becca Moore | Bionic | Blair Walnuts | BROXH | Bundun | Code Bullet | Coffeehouse Crime | Esme James | Fash v Funky Frogbait | Gorilla Tag | Hassan Khadair | I Did A Thing | Jack Manifold

PLUS more to be announced!

TommyInnit is a British YouTuber, Twitch streamer and Sunday Times best selling author best known for his Minecraft content, holding two Guinness World Records  for the most-followed Minecraft channel on Twitch and the most-watched Minecraft livestream ever.

TommyInnit said: “I’m so excited to go back to Australia, oh my days! I loved going to Australia last time and meeting so many of you already… my Australian TommyInnit fans are my favourite of my fans!”

Jordan Howlett, known as “Jordan The Stallion,” is an American TikTok, Instagram and YouTube creator famous for his “Fast Food Secrets Club” series and signature “Come Here” bathroom-mirror delivery, with over 40 million followers across platforms.

LazarBeam is one of the most-subscribed-to Australian creators on YouTube and is one of a select few creators to not only be featured in Fortnite’s Icon Series but to receive his own Fortnite skin.

Lazarbeam said: “I never leave the house, but I will be doing a meet-and-greet. So this is a very rare opportunity.”

Trilogy Media is a Los Angeles-based scam-baiting duo (Ashton Bingham and Art Kulik) known for confronting and exposing phone and online scammers through comedic, character-driven videos, which has earned them their stripes as Streamy, Telly and Webby Award honorees.

Trilogy Media said: “Australia! We’re coming at you! We’ve never been! 10 years we’ve had Trilogy Media, and we’ve had our Aussie squad since day one… we’ll see you at iSTREAM, and we’ll see you soon”

Pokimane is a globally recognised internet personality named in the Forbes 30 under 30 games list in 2021 and winner of Twitch Streamer of the year at the 10th Annual Shorty Awards. She is known for her variety streams, gaming and lifestyle content, and her strong connection with fans.

Pokimane said: “I have some news – I’m going to Australia for the first time ever! I finally get to see your beautiful faces in person. If you’re in Melbourne and want to come meet me, I’m so excited. I can’t wait to see everyone!”

WHERE CREATOR CULTURE COMES TO LIFE

True crime and investigation goes live, with Gary Jubelin’s I Catch Killers** Boze and Coffeehouse Crime bringing the genre’s biggest conversations into the room.**

Gaming comes off the screen, with TommyInnit, LazarBeam, Lachlan appearing across live gaming, challenges and fan experiences.

BRINGING THE WORLD’S CREATOR CULTURE HOME

Australia has never had its own version of the mega creator conventions that the US and UK have, until now… iSTREAM founder Belle Popoff says the event was created to bring our incredible homegrown talent into the same rooms as some of the biggest names in the world, all while giving fans a chance to experience those connections in person, not just through a screen.

“I’ve always believed Australia deserves an experience that captures the energy of those massive US and UK conventions, while celebrating the creativity, humour and talent of our own creator community. iSTREAM is about taking those communities beyond the screen and bringing them to life, giving fans the chance to meet the people they follow and make connections in real life.”

A RESPONSIBILITY BEYOND ENTERTAINMENT

But for Popoff, iSTREAM isn’t just about the spectacle. With scam-busting duo Trilogy Media and Scammer Payback joining the lineup, the event is also using its platform to tackle a growing problem facing Australian families: online safety.

“It’s about more than just a weekend of entertainment. As our lives become increasingly digital, we have a responsibility to help people navigate that world safely. Bringing Scammer Payback and Trilogy Media to Australia is part of that mission, helping kids and families recognise scams, understand manipulation and feel safer online. We want people to leave iSTREAM feeling inspired, entertained and genuinely connected, but also safer, wiser and better equipped to look after themselves and each other in an increasingly digital world.”

iSTREAM is being delivered by Destroy All Lines, Australia’s #1 Independent promoter, renowned for its deep roots in the entertainment industry, bringing major festivals such as Good Things and Knotfest, as well as national arena tours and live experiences to audiences across the country.

TICKETS

Tickets for iSTREAM are available on pre-sale from Tuesday 29 September, with prices starting from $67 for one day access which includes select free panels and meet & greets. The full Meet and Greet line-up and panel details will be announced in late 2026.

Fans can move up through VIP, Industry and Creator tiers for early entry, express access and exclusive lounges, or go All Access ($1,100) for entry to every panel and performance, plus a dedicated lounge and merchandise voucher to spend on-site.

Fans can register now for pre-sale access at www.istreamaustralia.com

EVENT DETAILS

• WHAT: iSTREAM
• WHEN: Saturday 23 – Sunday 24 January 2027
• WHERE: Melbourne, Australia – Melbourne Convention and Exhibition Centre (MCEC)
• iSTREAM Presale: Tuesday 29 September (9am AEST) – Thursday 01 October (9am AEST)
• General Public On Sale: Friday 2 October @ 10am AEST
• Age Restrictions: All ages.

Guests aged 14 and under must be accompanied by a parent or guardian at all times. Guests aged 15-17 may attend unaccompanied.

MORE INFORMATION: www.istreamaustralia.com