Media Release 
Media Release:
Mighty Kingdom is showing brand new colours reflecting their dynamism, diversity and flexibility.
Mighty Kingdom Make Games with Heart
Mighty Kingdom was founded in 2010 with the ambition of becoming the largest independent Australian game developer and publisher.
Today, the whole team at Mighty Kingdom is excited to introduce a fully re-designed global brand identity. You will see this brand, along with a new logo and colours, taking over their website and social media pages.
“Along the way we have grown, learnt and evolved with our dynamic and ever-changing industry. We believe this new visual identity reflects our love for the art of game development. We want to convey dynamism, ambition, diversity and flexibility. We want to tell the world that We Make Games with Heart!” – Ella Macintyre – Head of Product at Mighty Kingdom
More Fun for everyone
As Mighty Kingdom has continued to innovate and expand over the years, they have learnt that having a flexible approach to business is critical in the gaming industry, with its constantly changing platforms, technology and business models. The Studio has crafted games accessible and enjoyable for broad audiences such as the Shopkins titles or Wild Life: Puzzle Story on mobile, Sugar Slam on SnapChat, and the soon to be released Conan Chop Chop for Console and PC.
“We are passionate about bringing entertaining experiences to all players, we believe that fun brings joy to our world and want to make sure there is More Fun for Everyone!” – Philip Mayes – CEO at Mighty Kingdom
Express your playful self
Mighty Kingdom is showing that they are committed to achieve excellence through diversity. With this new brand identity, they want to thank their people for working so well together and joining the dots between all the disciplines needed to create games: production, product management, development, art, design, marketing, data science and business.
“We take every opportunity to bring more diversity within our company and offer a truly inclusive environment where everyone can safely express their own ideas and personalities. Our studio consists of more than 70 individuals who offer their passion, creativity and expertise to bring Mighty Kingdom forward! To each person of the company, we want to say: Express your playful self!” – Philip Mayes – CEO at Mighty Kingdom
With this new identity, Mighty Kingdom wants to convey their values by proposing a logo available in a range of dynamic and versatile colours adaptable to their present but also to their future.
“With this new brand, we want to thank all our past, present and future collaborators and want to tell everyone we are so ready for the next steps in our journey and are fully motivated to delight our fans and players! We do hope everyone loves it.” – Jess Paulin – Director of Marketing at Mighty Kingdom
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