Media Release:
Modern Games, in partnership with Melbourne-based Moose Toys, has officially launched ÆRTHLINGS, the hot new mystery box toy + mobile game hybrid that’s already turning heads and rewriting the rules of play.
After a massive debut at PAX Australia, where thousands of fans lined up to hatch, trade and collect their first ÆRTHLINGS, one thing is clear, the next big collectible world has arrived and it’s starting right here in Australia.
ÆRTHLINGS blends the tactile joy of collectible toys with the magic of digital gameplay. Each mystery-box ÆRTHLINGS FIG is NFC-enabled, bringing your collectible to life inside the free mobile game when scanned with any compatible iOS or Android device. Once hatched, players can explore the world of ÆRTH, battle mischievous MOONLINGS and trade with friends to evolve their collections. Every trade matters, unlocking new characters, rewards and LINEAGES that grow stronger with every trade.
“Most collectibles stop at ‘own it, shelve it, forget it,’” said Justin Kifer, CEO of Modern Games. “ÆRTHLINGS flips the entire collecting mentality on its head, rewarding players for sharing their collections and growing trade LINEAGES, an innovation the collecting community has never seen before. It’s about turning collections into real-life connections.”
A GAME-CHANGING TRADING PLATFORM
At the heart of ÆRTHLINGS lies its innovative Trading Platform, a system that makes every physical trade meaningful. When two players swap their NFC-enabled FIGS, each unlocks new digital characters and in-game rewards, while allowing them to keep their originals. Every scan extends a unique digital LINEAGE, rewarding the entire chain of collectors for sharing and trading. It’s a social economy built on generosity and curiosity — a “toy-to-life” evolution built for a new generation.
To kick start ÆRTHLINGS trading, ToyMate stores across Australia (32 locations) will be holding special trading events on Saturday November 1st between 11am-2pm.
A MASSIVE START — AND A GLOBAL FUTURE
The ÆRTHLINGS: Genesis Collection is now available at Big W, EB Games, Kmart, and Target stores across Australia, with the free game live on the App Store and Google Play. Following the massive fan response at PAX AUS, the global rollout begins in 2026 with new waves, new biomes and new mysteries waiting to hatch.
With its rallying cry — “Collect. Trade. Play.” — ÆRTHLINGS is already being hailed as the first truly social collectible game of its kind.
To find out more, go to: https://www.moosetoys.com/au/brands/aerthlings
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